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ZILLOW GROUP, INC. [Z AND ZG]

Reporting date: 02/12/2026

⚠️ Neutral Insider Sale Detected

📝 What Happened

  • Insider: Choo Jun; Owens Bradley D.; Rock Jennifer; Beitel David A.; Samuelson Errol G
  • Role: Multiple officers (Chief Operating Officer; General Counsel; Chief Accounting Officer; Chief Technology Officer; Chief Industry Dev. Officer)
  • Company: ZILLOW GROUP, INC. (Z AND ZG)
  • Transaction Date(s): 2026-02-12, 2026-02-13
  • Table I (Non-Derivative Securities)
    • Sale : 19,825 shares
    • Average Sale Price: $44.24
    • Total Value: ~$877,108
    • Post-Transaction Direct Holdings: Choo Jun: 108,927; Owens Bradley D.: 33,355; Rock Jennifer: 39,026; Beitel David A.: 136,690; Samuelson Errol G: 113,800
    • Indirect Holdings: None reported
    • 10b5-1 Plan Used? Yes — Owens Bradley D. reported a Rule 10b5-1 plan for the 2026-02-13 sale; other sales were reported as sell-to-cover for tax withholding.

📄 Summary

Choo Jun; Owens Bradley D.; Rock Jennifer; Beitel David A.; Samuelson Errol G, officers at ZILLOW GROUP, INC. (Z AND ZG), sold a combined 19,825 shares on February 12–13, 2026, at an average price of $44.24, realizing proceeds of about ~$877,108. After the transactions they now hold: Choo Jun 108,927 shares; Owens Bradley D. 33,355 shares; Rock Jennifer 39,026 shares; Beitel David A. 136,690 shares; Samuelson Errol G 113,800 shares. For retail traders, this is a neutral event: routine tax-withholding sales and one planned trade under a 10b5-1 plan.

🔑 Interpretation

  • Type: Mostly comp-related (sell-to-cover for RSU tax withholding) with one planned trade under a Rule 10b5-1 plan (Owens Bradley D.).
  • Disposition: Shares were sold (disposed) immediately as reported; these are not retained from the reported transactions.
  • Size Context: The aggregate sale (19,825 shares, ~$0.88M) is small relative to the post-transaction holdings reported for each officer (single- to low-double-digit percent at most) and consistent with tax-withholding and routine liquidity rather than large-scale profit-taking.
  • ATH Metric: Using the trade price (~$44) as a recent reference point, these sales occurred well away from any typical all-time highs for the stock and are not clearly timed at a historical peak or trough; the pattern looks opportunistic only to the extent of routine vesting/tax needs rather than a coordinated move tied to ATH/LTH timing.
  • Outlier Check: No — the sizes and footnotes (sell-to-cover; one 10b5-1 plan) indicate routine transactions and are not unusually large compared with typical officer RSU sell-to-cover activity.

📊 Bullish or Bearish?

Decide: Neutral

Neutral. Multiple officers executed small, mostly sell-to-cover transactions (code S, disposed), and one sale was executed under a pre-established 10b5-1 plan — this suggests routine compensation-related liquidity rather than a coordinated negative signal. Data in these filings is complete for the reported trades, but cluster or broader insider activity cannot be assessed from these filings alone.

✅ Bottom Line (Retail Takeaway)

This set of transactions appears to be routine tax-withholding and a pre-planned 10b5-1 sale rather than a bearish signal. For retail traders, it’s likely noise — not a tradeable event on its own unless corroborated by large, discretionary sales from multiple senior insiders.