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1 800 FLOWERS COM INC [FLWS]

Reporting date: 10/09/2025

⚠️ Neutral Insider Buy Detected

📝 What Happened

  • Insider: Multiple insiders
  • Role: Multiple Officers (Presidents, Chief Financial Officer & SVP, Chairman, SVP & General Counsel, Chief Accounting Officer)
  • Company: 1 800 FLOWERS COM INC (FLWS)
  • Transaction Date(s): 2025-10-09
  • Table I (Non-Derivative Securities)
    • Sale : 35,010
    • Average Sale Price: $0.00
    • Total Value: $0.00
    • Post-Transaction Direct Holdings: 950,926
    • Indirect Holdings: 480
    • 10b5-1 Plan Used? No

📄 Summary

Multiple insiders, Multiple Officers at 1 800 FLOWERS COM INC (FLWS), acquired 35,010 shares on October 9, 2025, at an average price of $0.00, realizing proceeds of about ~$0.00. After the transaction, they now hold 950,926 direct shares and 480 indirect shares. For retail traders, this is a neutral event: routine compensation-related stock grants, not open-market buying.

🔑 Interpretation

  • Type: Compensation-related equity awards (not a discretionary open-market purchase)
  • Disposition: Shares were acquired (awarded) and held — not sold immediately
  • Size Context: Individual awards are modest relative to each officer’s post-transaction holdings (e.g., several thousand shares vs. tens/hundreds of thousands held), consistent with routine compensation rather than large-scale profit-taking
  • ATH Metric: The filing contains no market-price information (transaction price reported as $0.00, indicating awards). Without current market price data in the filing, there is no clear sign the timing was opportunistic relative to the stock’s all-time high or low; this looks like scheduled/compensation issuance rather than timed sales near ATH/ATL
  • Outlier Check: Not unusually large compared with typical officer grants — aggregate 35,010 shares spread across multiple executives, not a single large disposition

📊 Bullish or Bearish?

Neutral

Neutral. The filings show net acquisitions coded as "A" with $0.00 price (indicative of awards/compensation), so this is not an open-market confidence-buy signal; holdings increased via compensation, and data completeness (no market price) limits inference. Cluster activity cannot be determined from this filing alone.

✅ Bottom Line (Retail Takeaway)

This transaction looks like routine stock awards for officers rather than a bullish insider open-market buy. For retail traders, it’s noise — not a tradeable signal unless reinforced by substantial open-market purchases by multiple senior insiders.